Revenue for the six months through December rose 5% to A$915.8 million, even as residential advertisement volumes fell 6% nationwide. The growth was underpinned by a 14% increase in yield, driven by strategic pricing and geographical factors. While the core profit fell short of the A$349.1 million forecast by analysts, the company maintained that buyer demand remains resilient in the face of shifting monetary policy.
In section Market Quotes
REA Group Boosts Dividend and Buyback as Yields Offset Volume Slump
REA Group reported a 9% rise in first-half core profit to A$340.6 million, leveraging price hikes and premium product growth to navigate a softening Australian property market. The News Corp-controlled advertiser announced a A$200 million share buyback and an increased interim dividend of A$1.24 per share, signaling confidence in its long-term trajectory despite missing analyst estimates.

Market Resilience and Capital Strategy
The results come as the Reserve Bank of Australia navigates a complex interest rate environment. According to data from Cotality, Australian dwelling prices rose 8.6% in 2025—the highest annual increase since 2021—though growth moderated to 0.8% in January. REA Chairman Hamish McLennan stated the new buyback program, set to commence on Feb. 23, reflects a disciplined approach to capital management supported by an "extremely strong" balance sheet.Looking toward the second half of the fiscal year, REA management expects income growth to outpace expenses. The company issued the following guidance:
- Full-year residential buy yield is expected to grow between 12% and 14%.
- Operating costs are projected to rise in the mid-single digits.
- National listing volumes are forecast to decline by a modest 1% to 3% for the full year.
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