The campaign centers on the new INFINITY Graphics Card Series, headlined by the AORUS GeForce RTX 5090. This hardware emphasizes technical refinement over lifestyle branding, featuring a WINDFORCE HYPERBURST cooling system, a circular heat sink, and a compact 33-centimeter footprint. To broaden the aesthetic appeal, GIGABYTE also introduced the INFINITY WOOD variant, which integrates natural wood trim into a high-performance white-and-beige shroud.
In section Releases
GIGABYTE Marks 40th Anniversary With INFINITY Series Launch
GIGABYTE is celebrating four decades of hardware engineering with the "40 Days of INFINITY" campaign, running through September 9, 2026. The initiative combines a rollout of premium graphics cards with community challenges and exclusive hardware bundles across the United States and Canada to mark the company's milestone.
Beyond the hardware, the company has structured three distinct ways for enthusiasts to engage with the brand. Customers purchasing eligible cards can claim commemorative 40th-anniversary gift bags, while social media participants can compete in the "Create Your INFINITY" challenge to win prize packages valued at approximately $2,300, including AMD Ryzen 9800X3D processors and X870 AORUS INFINITY motherboards. Additionally, U.S. customers shopping at Micro Center are eligible for a bundle offer that pairs the new graphics cards with a MO27Q2A OLED gaming monitor.
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