The tool functions by identifying returning visitors and dynamically adjusting the news feed based on their previous reading habits. If a reader follows a breaking story and disappears for several days, the platform generates a recap of updates specific to that narrative. This ensures users see the latest developments in a coherent sequence, rather than forcing them to piece together scattered links. By utilizing Dynamic Timelines, newsrooms can group updates into single, manageable threads, preventing editorial content from becoming fragmented.
In section Releases
Arc XP Launches Compass to Keep Newsrooms in Control of Personalization
As social media platforms overtake direct traffic, publishers are fighting to reclaim the home page. Arc XP’s new personalization engine, Compass, aims to bridge the gap by tailoring content to individual reader history while ensuring that human editors—not opaque algorithms—maintain final authority over what headlines appear on screen.
This move comes as publishers face a shift in consumption habits. With 54% of global audiences now turning to social media and video networks for news, direct traffic to news sites has declined. Furthermore, younger demographics are increasingly relying on AI chatbots, despite low public trust in those tools compared to established media outlets. Ryan Gladstone, Director of Product Engineering at Arc XP, noted that publishers are eager to avoid outsourcing their reader relationships to external algorithms. Compass is designed to be platform-agnostic, allowing newsrooms to implement these editorial controls regardless of their underlying content management system.
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