The collaboration highlights Song’s hands-on involvement, from selecting materials to refining silhouettes based on her own daily routine as a founder and mother. According to Song, the partnership was driven by the brand's ability to translate her specific vision into functional, everyday accessories that prioritize effortless wearability.
In section Releases
ZEELOOL and Aimee Song Release 'Let's Frame Your Vibe' Collection
Aimee Song, the designer behind Song of Style, has partnered with online eyewear brand ZEELOOL to launch a four-piece collection. The collaboration, themed 'Let's Frame Your Vibe,' aims to merge Song’s personal aesthetic with accessible design, offering frames intended to transition across daily roles and diverse personal moods.
The collection features four distinct styles: The Classic, which utilizes Italian Mazzucchelli acetate in a rectangular shape; The 90s, an oval-inspired frame; a softened take on The Aviator; and The Shield, a sculptural, single-piece design. These pieces are currently available on the company's website, reflecting a broader strategy to position eyewear as a versatile tool for personal expression rather than a static accessory.
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