The holiday-themed boxes, adorned with festive cartoons, offer more than just variety. Buyers can engage with an interactive digital component by scanning a QR code on the packaging, which unlocks a gift-sorting mini-game on the company’s website. Players competing in the challenge are entered for a chance to win various holiday prizes.
In section Releases
Red Bull Launches 2026 Holiday Advent Calendar
Starting September 28, 2026, Red Bull is releasing a limited-edition holiday advent calendar across the United States. The package features 24 individual 8.4 fl oz cans, blending classic energy drink formulas with seasonal flavors, including the exclusive return of the 2020 Winter Edition now branded as Arctic Berry.
This year’s assortment includes a mix of sugar-free and standard options, with each 8.4 fl oz can maintaining the brand’s signature 80 mg caffeine content. The collection is available at major retailers nationwide, including Target, Walmart, Costco, and Amazon, while supplies last. The highlight of the collection, the Festive Edition Arctic Berry, remains exclusive to this calendar pack.
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