Google’s $29.99 Pixel Tag goes on sale for Android users

The tracker, first announced in August, uses visual distance and directional guidance for precision finding. Its built-in speaker plays a chime, with three volume settings in Find Hub and a maximum loudness of about 80 decibels. Pixel Watch wearers can use the tracker, too.

The Pixel Tag has an oval, elongated design rather than the AirTag’s round shape. It is 1.1 inches wide and 1.8 inches high, with a depth of 0.2 inches, and weighs 0.4 ounces with its battery. Google has added a physical button but not NFC, which AirTag uses to let someone who finds a lost tracker tap it and view the owner’s contact information.

For items out of range, the Pixel Tag relies on Google’s network of more than one billion Android devices to help identify a location and send it to the owner’s Find Hub map. In Lost mode, the tag can display the owner’s email address, phone number and a short message for a finder. It is marked found automatically when it returns within range of the owner’s phone. Location sharing in Find Hub is available with up to 10 people.

The tracker uses a replaceable CR2032 coin-cell battery, with Google claiming up to one year of battery life to start. It is made of stainless steel, has IP67 water and dust resistance, and pairs with devices running Android 9 or newer through Fast Pair. The tag comes in silver and pale green, priced at $29.99 individually or $99.99 for a four-pack. Bellroy is also launching keychain cases in various colors and styles through the Google Store.