Pinterest Raises Revenue Outlook Following tvScientific Acquisition

The company revised its revenue expectations for the first three months of the year to a range of $958 million to $978 million. This marks a slight increase from the previous forecast of $951 million to $971 million issued in February. However, the acquisition’s integration has slightly tempered profit expectations, with adjusted EBITDA now projected between $163 million and $183 million, down from the earlier estimate of $166 million to $186 million.

Integrating Connected TV

The shift follows the formal closing of the deal for tvScientific, a move first announced in December. While Pinterest has not disclosed the specific financial terms of the purchase, the acquisition is a strategic play to bolster its performance in the growing connected TV (CTV) market. By integrating tvScientific’s platform, Pinterest aims to provide advertisers with more sophisticated tools to track the impact of television ads on consumer behavior.

Despite the updated guidance, Pinterest continues to face a challenging advertising environment. The company previously warned of a pullback from advertisers, which is expected to result in year-over-year revenue growth of approximately 11% to 14% for the quarter. This follows a strong performance in the fourth quarter, where revenue rose 14% to $1.32 billion. For the full year of 2025, Pinterest reported total revenue of $4.22 billion, a 16% increase compared to the prior year.