The launch represents a significant scaling effort for the Los Angeles-based startup, which markets its products as alternatives to snacks processed with industrial seed oils. Co-founders Seth Goldstein and Steven Rofrano describe the partnership as a logical progression for their mission to popularize traditional, ancestral cooking methods in a modern grocery setting.
In section Releases
Ancient Crunch Brings Beef-Tallow Snacks to 400 Whole Foods Markets
Stepping into the premium natural food aisle, snack manufacturer Ancient Crunch has secured a national distribution deal with Whole Foods Market. The expansion places the company’s MASA tortilla chips and Vandy potato chips, both fried in grass-fed beef tallow, onto shelves in 400 locations across the United States.
MASA chips utilize organic, nixtamalized corn, while the Vandy line focuses on kettle-style potato chips. By adhering to a production process that excludes fillers and artificial additives, the brand has grown its footprint to over 3,000 retail outlets. Beyond the new Whole Foods presence, the snacks remain available at retailers including Sprouts, Target, and Erewhon, alongside direct sales channels on Amazon.
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