Meta Expands AI Eyewear Lineup to Challenge Big Tech Rivals

Developed alongside EssilorLuxottica, the newest collection introduces fresh colorways and frame silhouettes, including a collaborative design with Kylie Jenner. The devices retain core functionality, allowing users to trigger Meta AI with a physical button or issue voice commands for music playback and hands-free calling. Priced at $299, the glasses support prescription lenses and are available through major retailers like Best Buy and Amazon, alongside Meta’s own storefront.

This aggressive hardware push signals Meta’s intent to secure a foothold in the consumer AI market against competitors such as Alphabet and Anthropic. By prioritizing wearable form factors over bulky virtual reality gear, the company has found a rare point of mass-market traction. These glasses represent a strategic pivot, moving away from immersive digital isolation toward integrated, everyday assistance.