Shelley brings over 15 years of experience in franchise technology, most recently serving as Executive Vice President of Information Technology at Alliance Franchise Brands. His background includes overseeing technical initiatives for more than 600 locations across North America, as well as leadership roles at Franworth and Service Brands International. In his new capacity, he will supervise the systems powering HomeFront’s diverse portfolio, which includes brands such as Window Hero, The Designery, and AdvantaClean.
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HomeFront Brands Appoints First Chief Technology Officer
To bolster its digital infrastructure and data analytics, Huntersville-based HomeFront Brands has appointed Benjamin Shelley as its first-ever Chief Technology Officer. The move signals a strategic shift for the property services platform as it looks to provide its network of over 800 franchise locations with advanced operational support.
CEO Jeff Dudan stated that the appointment is intended to grant franchise owners a competitive edge through improved data visibility and innovation. Shelley’s mandate involves spearheading initiatives in artificial intelligence and systems integration to streamline performance across the company’s shared-services platform. By centralizing technology, HomeFront aims to assist franchisees in scaling operations more efficiently while providing leadership teams with deeper insights into business growth opportunities.
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