TruHeight Pivots Toward Daily Nutrition With New Waffles and Gummies

The company’s new lineup includes the Protein Energy Waffle, a grab-and-go snack providing 5 grams of protein and 7 grams of fiber, sweetened with allulose and monk fruit rather than artificial additives. Joining the waffles are the Fruits & Veggies Superfood Gummies, which pack over 40 organic botanical ingredients into a single serving designed to support immune health and gut balance. These additions are engineered to fit into hectic schedules, from morning school commutes to post-practice replenishment.

Co-founders Justin Rapoport and Eden Stelmach noted that the shift responds to direct feedback from their existing customer base, which sought to extend the brand's quality standards into broader daily snacking. By removing artificial sweeteners and simplifying ingredient lists, the brand aims to capture market share among parents who prioritize convenience without sacrificing nutritional transparency. The Protein Energy Waffles hit shelves on June 15, 2026, followed by the Superfood Gummies on June 19, 2026, across the brand’s retail and online distribution channels.