The report, which synthesizes insights from over 11,500 Snowflake customers, tracks how enterprises are moving away from fragmented tooling toward unified, data-centric architectures. GrowthLoop’s inclusion centers on its recently launched Composable AI Decisioning platform. Unlike legacy models that rely on correlative data, this solution utilizes causal measurement to identify which specific marketing actions drive customer behavior.
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Snowflake Names GrowthLoop a 'One to Watch' in Annual Marketing Report
Snowflake has designated GrowthLoop as an 'One to Watch' in its fifth annual Modern Marketing Data Stack report, marking the fourth consecutive year the AI-marketing platform has received the recognition. Unveiled at Cannes Lions 2026, the report highlights a shift toward agentic, AI-driven systems built on governed data foundations.
Anthony Rotio, co-founder and co-CEO of GrowthLoop, noted that the platform’s native integration with the Snowflake AI Data Cloud allows for a closed-loop system where performance insights immediately inform future campaigns. This approach aims to transform standard marketing automation into compounding growth for enterprise clients. Snowflake CMO Denise Persson emphasized that the integration addresses the industry's demand for unified decisioning and measurement, providing the security and governance necessary for large-scale AI adoption. GrowthLoop currently supports data-driven strategies for organizations including the PGA Tour, Fanatics, and NASCAR, enabling them to execute customer journeys without the need for traditional data movement.
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